KIKIJUJU is a clothing brand that specializes in resort wear. They pride themselves on their “quiet luxury” and beachy aesthetics. As a Social Media Intern, my responsibilities included establishing a social media presence, running advertisements to boost customer reach, and creating content aligned with their brand identity. My goal was for potential and returning customers to experience the essence of “quiet luxury” when viewing the KIKIJUJU Instagram page. Crafting motion and still graphics on Canva and leading creative direction on photoshoots, I was able to curate a minimalistic and beachy feed that felt luxurious.

I grew the Instagram account from 30 followers to 3,800+ by running advertisements through Meta. I utilized audience analytics and data to craft marketing strategies. I also used this data as a tool for tweaking my strategy and analyzing what worked and what did not. It was crucial to efficiently adapt to trends to boost audience engagement. Extensive market research coupled with my creative direction created a successful campaign.